Summary: A pleasure to be joined by Taja Dockendorf, principal of Pulp + Wire, a strategic, creative, web and branding firm based in Portland Maine. The main theme of the show was branding strategy for entrepreneurs, starting off by clarifying what the definition of branding actually is (too many get it wrong). Taja shared what she believes is the critical first step in establishing your brand, as well as what she considers the most important branding mistake entrepreneurs make. Taja and I talked about how entrepreneurs can maximize their marketing spend, and once they engage a professional agency and consultancy, how to be a better client to achieve the best results. Lastly, we discussed two critical reasons why entrepreneurs and small businesses should engage on the social web, as well as important decisions when considering your online presence. You can learn more about Taja and her company by clicking here, and find them on Twitter here. ### [join my free newsletter, or subscribe to the blog feed] [subscribe to my podcast via iTunes]
