Todd Schnick and Taja Dockendorf on IntrepidTV: Product Packaging and Psychology of Design

Summary: In this segment of the Todd and Taja Show, a special series on IntrepidTV, our discussion focuses on the art and science of product packaging. Discussion topics include: 1. Making an impact on the shelves, yet still moving the needle for your business. 2. The really really long list of things to think about when considering your product packaging. 3. Product design --> "Market testing" verses "The Steve Jobs Way." 4. Why to look at your future shelf space first! 5. The psychology of buying, and the psychology of design - with regards to product packaging. 6. Value of Pinterest with product design and sales: how Pinterest can be a organizational and design tool. 7. The "Looks Matter" design philosphy. 8. How going cheap with product packaging design will cost you more. 9. Whole Foods verses Wal-Mart. You can learn more about my co-host, Taja Dockendorf here. ### [learn more about psychology of good business here] [link to YouTube video here] [DOWNLOAD the mp3 by right-clicking on this link]