Summary: Research in Neuroscience suggests that the physical reactions on trading floors are similar to war zones or elite sports where the pressure to perform and survive is great. And that in such situations, the Visceral trumps the Rational. The man behind that view spent years on the trading floor for the big players on Wall St. before investing in a degree in neuroscience. We speak with John Coates, author of The Hour Between Dog and Wolf to explain his ideas.
