Summary: Take a stroll down London's Old Bond Street or Milan's Via Montenapoleone and you will see the latest offerings of Chanel and Gucci. Hop over to Oxford Street or Corso Vittorio Emanuele, and you will discover the window displays of H&M and Zara are exhibiting pretty much the same designs. Guess which is flush with cash? INSEAD Assistant Professor, Frederic Godart, has some surprising predictions as to which way this lucrative market is heading.
