Summary: This repurposed episode was from a live presentation made originally for syndication from the podcast series The Struggling Entrepreneur to other series such as Entrepreneur Tools Online. It was delivered in August of 2011. There are some slides which you may follow. This discussion is about some online resources that can help your Startup get some revenue streams for your Startup from podcasting-- that is, including podcasts as part of your marketing plan and marketing tools within your business. This is especially true if they are complementary to your value proposition, your target audience "hot buttons" and your value which you deliver to your customers. (http://traffic.libsyn.com/fgcastgain/2011-Revenue-streams-by-podcasting-F4S26.jpg) For the pdf document with the slides to this presentation, please select the link here. (http://www.entrepreneurtoolsonline.com/wp-content/uploads/2011/09/pdfico.jpg) These multiple revenue streams span the spectrum from the very small and incidental ones (usually within 60 days) to the more consistent, timely and lucrative streams that take longer to create, nurture and mature. What is highlighted most in this audio podcast episode is that a podcast must be integrated as part of the marketing strategies in your business--and they must highlight the value proposition, as well as be integrated in all the marketing communications. They must also support the conversion of prospects to customers in whatever sales funnel model your business would support. They must be complementary with the social media plan, the media plan, the promotion plan, the marketing plan--which all should support the Business Plan for the firm. A key resource that you can get online is the book More Podcast Money by Dave Jackson (the entrepreneur who hosts several podcasts and has a membership site called The School of Podcasting. (http://traffic.libsyn.com/fgcastgain/More_podcast_Money_by_Dave_Jackson.jpg)This 82-page ebook shows you all the ways to create multiple revenue streams after creating a podcast series in the form of a show. Some of the other resources, web sites and links mentioned in this audio podcast are the following (and this is NOT all-inclusive): - Finance for Startups at www.finance4startups.com and www.premiumcast.com/finance4startups - Gain Control of Your Day at www.gaincontrolofyourday.com and www.premiumcast.com/gaincontrolofyourday - Entrepreneur Tools Online at www.entrepreneurtoolsonline.com - School of Podcasting at www.schoolofpodcasting.com - Chris Brogan Blog at www.chrisbrogan.com - No Agenda Podcast at www.noagenda.com - Jungle Warriors (audio narration of book) at www.premiumcast.com/junglewarriors - CasaBlanca to VE-Day: A Paratrooper's Memoirs (audio narration of book) at www.premiumcast.com/a-paratroopers-memoirs - Meetup facility at www.meetup.com - Entrepreneur Edge webinars and courses at www.themarketingspot.com Copyright (c) 2011, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.
