Summary: Slow dialog: 1:04 Explanations: 2:30 Fast dialog: 16:33 Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now. Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image. Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end-users. Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names. Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity. Eva: Why don’t I contact a few PR firms and set up some meetings? Adam: Yes, do that. That seems like the logical next step. Script by Dr. Lucy Tse
