Summary: Podcast Number 81 — August 2012 Glenn and Tom review the Website TrustySeals.com. Sometimes the best way to learn about Web marketing is with a real live example. The Website www.TrustySeals.com provides real safe technology. What does that mean? Nice looking design and simple, but the message is not totally clear. How do they make things safe? What do they make safe? Maybe the user will know, maybe the user won’t. The best approach is to have 10-out-of-10 of site visitors understand the site. The “see how it works” should be in the main navigation. The benefits may be confusing to some users. Is it possible to see examples on the home page? Can the seals be placed on the home page? Beware of content below the fold. What are the key action items for the Web marketers at TrustySeals.com? The site owners need to clearly communicate to site visitors. A new tagline is recommended. A connection needs to be made with the Web visitor and the site needs to build trust, just like the trust building it is selling. Benefits should be clear and on the home page in bullet form with an explanation of how and why the process works. Add call to actions on all Web pages. Add Contact Us to the main navigation menu. The audio was late coming in the video. Go talk to customers and tell their conversion success stories.
