![TED Talks Daily (HD video) show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/773/small/tedtalks-hd.png)
Summary: Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.