![PopTech Videos: PopCasts show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/031/431/small/poptech-videos-popcasts.jpg)
Summary: <p>Journalist, author and former pirate radio DJ Matt Mason argues that if you can’t stop the pirates – and you can’t – you should figure out how to out-compete them (like Apple did). Mason is an ardent believer that where there’s piracy, there’s market failure – and a big opportunity for organizations smart enough to understand that “you should talk to marketing before you talk to legal.”</p>