Summary: The unprecedented election of Barack Obama as President of the United States didn’t just make history; it teaches lessons that every executive can apply to succeed in business against all odds. In BARACK, INC. Winning Business Lessons of the Obama Campaign, Barry Libert and coauthor Rick Faulk present the Obama campaign as an inspiring business case study of exemplary leadership values and winning tactics that can beat even the toughest competitors. This essential manual for an Obama approach to business also tells the stories of pioneering companies that have used similar strategies with miraculous results. The authors interviewed Obama supporters and studied election coverage to tease out the best business insights to be learned from Obama including three pillars of Obama's successful campaign strategy. The authors tell stories not just of Obama, but of his campaign manager, advisers, staffers, volunteers, speechwriter, and of course, Obama's 24-year-old internet czar Chris Hughes. Barry Libert is chairman and Rick Faulk CEO of Mzinga, a leading provider of social software solutions that create online communities for marketing, customer support, and learning for major corporations around the world including ABC, AOL, Disney, iVillage, Chevron Corporation, Johnson & Johnson, MTV, Sports Illustrated, and Prudential Financial. Mzinga helps major corporations around the world create online communities for marketing, customer support, and learning. It manages more than 14,000 communities and has over 60 million unique visitors every month. Barry Libert is a pioneer in using communities and Web 2.0 technologies to help enterprises thrive and accelerate business growth.
