Summary: What’s the secret to creating brands people love? Brands not only that people flock to buy, but brands that earn a place in the hearts and minds of consumers? With the current economy on a downswing, what can marketers do to improve the success of a new brand or strengthen an existing brand so that they continue to generate interest and appeal to today’s discerning consumer? In The Truth About Creating Brands People Love, by Brian D. Till, Ph.D & Donna Heckler, the authors answer these questions by providing marketers with 51 crucial principals for successful branding. They offer detailed examples with brands they have worked with and others that have been successful. Till is the Steber Professor of Marketing and Chair of the Marketing Department at Saint Louis University. Prior to his university career, Dr. Till worked in brand management at Purina. Heckler is the Brand Strategy Lead for Monsanto, where she leads the company in its brand building and brand portfolio management. In The Truth About Creating Brands People Love, marketers and business professionals will learn how to: define brand promise, name and position new brands, determine when, if and how to reposition existing brands, package products to support your brands, manage the retail experience, measure the power of brands and effectiveness of campaigns and avoid the disastrous branding blunders too many companies make. Your calls and comments welcome: 1-646-595-3135.
