David Bankston, NEIGHBORHOOD AMERICA chief technology officer: Mr. Media Radio Interview

Summary: (Originally broadcast June 28, 2007.) Today’s media newsmaker interview is a little different. I don’t expect many people will know either my guest, David Bankston, or the company he represents, Neighborhood America. It’s very likely, though, that you may have already encountered a Neighborhood America program and not even realized it. The Naples, Florida, based company does enterprise-social networks for CBS, Fox, the Scripps Network, and HDTV, among others, and David Bankston is the co-founder and chief technology officer for Neighborhood America, a leading provider of solutions for online engagement and interaction via all forms of content. Specializing in software integration and technical innovation, David has devoted much of his career to creating next-generation technologies specifically designed to solve real-world business problems. Under his leadership, Neighborhood America’s solutions have been successfully adopted nationwide by various organizations, and media companies are turning to Neighborhood America in order to harness the power of the Web to effectively engage audiences. Prior to Neighborhood America, David’s technology career included fifteen years at Lexis/Nexis, where he was responsible for many innovations that are still in use today.