Summary: Robert L. Dilenschneider, for decades a leader in helping corporations speak out through traditional media, understands what has taken place in the digital age of public relations. Author of a new book focused on leveraging PR in the digital world—The AMA Handbook of Public Relations— Dilenschneider is an expert at assessing the implications of modern public relations for news gatherers, as well as for news consumers. Here are some topics he may discuss in an interview with Mr. Media Radio host Bob Andelman: • When is the right time to employ a blogger to manage a communications program? • Just because one can use Twitter, does it mean one should? • Why today’s journalism students must be proficient in both old school and new school media Dilenschneider formed The Dilenschneider Group in October 1991. Prior to forming his own firm, Mr. Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991. He has counseled major corporations, professional groups, trade associations and educational institutions, and has assisted clients in dealings with regulatory agencies, labor unions, consumer groups and minorities, among others. Dilenschneider Group website For more original interviews with America’s top public relations and marketing experts, please visit Mr. Media Radio.
