Summary: Today I wanted to discuss some trends I'm seeing that suggest that the masses are starting to wake up to the need for "Preparedness/Disaster Readiness". Everything from gas price increases to events in the Middle East to the crisis in Japan seem to be driving this new interest in our field, so on this episode I give an overview of what seems to be occurring along with suggestions of how you can best approach your own preparation efforts with these new developments in mind.
