Summary: We were glad to reach across the pond and welcome popular writer and speaker David Tovey on the show to talk about his new book Principled Selling: How to win more business without selling your soul. SHOW NOTES AND HIGHLIGHTS: 1. Discussed the ever changing landscape for the sales professional 2. How to change the way selling is perceived 3. The importance of content marketing 4. Using social media to create pull 5. Selling ethically, with integrity and a conscience 6. How to sell through motivation instead of manipulation 7. The importance of investment in building trusting relationships 8. How sales and marketing complement one another 9. You can learn more about David Tovey at principledselling.org, and you can purchase the book here (affiliate link) ### If you enjoyed this show, and want to learn from more sales leaders like David Tovey, subscribe to our podcast on iTunes here. It would be greatly appreciated if you would leave a customer review – and a positive rating – too! And get Sales Thinker Radio sent direct to your INBOX by clicking here!
