Summary: You Are A Brand. Whether you realize it or not, this is the fact of the matter. If you are a business owner, it is extremely critical that you embrace the fact that YOU are your greatest asset. Presenting your authentic self in the most appealing way to your target audience should be your primary goal. You also have a virtual brand. What do people find when they "Google" you? Establishing your image online in a manner that attracts your ideal clients is crucial to your success. Join Catherine Kaputa (author of You Are A Brand) and I on 11/28 at 11 a.m. (EST) as she educates us on her three-step branding process: 1) Brand Strategy, 2) Creative Development, and 3) Marketing Brand You that is outlined in the 2nd release of her book. It is time that you began thinking like a brand and Catherine will be here to teach you how. Catherine Kaputa is a 20-year veteran of branding and advertising. She is the president of SelfBrand, a brand strategy and business coaching company. She has been featured on CNN, ABC, NBC, Fortune, The NY Times, The Wall Street Journal, USA Today, Financial Times, & The Observer. Learn more about her at www.selfbrand.com.
