Summary: I welcome Andy Traub to the whiteboard for Session #9 of Making Business Happen Radio. I have known Andy for several years, and he is a friend and role model to me as I've launched my own business. Andy has shown the courage and tenacity to change his business model several times, changing from financial coach to technology consultant to media company owner. Andy currently runs the Take Permission Media Network. Andy has never been afraid to try new things or to fail if it means he can learn from those failures to produce something more sustainable in the long term. Andy and I discuss the following topics in this interview. Take us through your initial decision to pursue your own business. What was your “resistance”? How did you power through it? You originally started as a financial coach. How did you originally work through your business model? When you decided to move into technology coaching and consulting, what did you consider as you changed your focus? You did not originally start as a podcaster. Take us through how you started your podcasting journey. How did you realize this was something you were called to do? By your own admission, you are a low-key person. How did your natural personality impact your thoughts as you looked to make podcasting more of your career? Your original businesses were a great deal of trading time for money. What questions did you consider as you developed ways to escape the time for money trap? You have worked with a number of famous people like Andy Andrews and Seth Godin. People are often nervous asking people like that to support what they are doing. How did you overcome that? How important has strategic partnering been to your business? You have worked with a number of different people to develop and deliver content. What is your advice to those people looking to partner with others? You work in a rather unique environment in Sioux Falls, SD. Discuss that and how it helps you generate new business ideas. What advice do you have for people as they are starting to make their own businesses happen? What advice do you have for people who are looking to either add a new business idea to what they are doing or looking to completely change course?
