Summary: I conclude my two-part interview with the Podcast Answer Man, Cliff Ravenscraft. Cliff is the founder of the GSPN media network and world-renowned podcast consultant and educator. Cliff leads the Podcasting A to Z course and speaks at marketing and business conferences across the United States. Part 2 of my interview begins with how Cliff has changed his business model to build a business instead of having to rely on trading his time for income. If you want to leave feedback for the show, please call the Making Business Happen feedback line at (563) 265-1184 or leave an e-mail at feedback@whiteboardbusiness.com. Here are the questions Cliff and I cover in Part 2 of our interview. You can find Part 1 of the interview here One of the things I admire about you is your ability to maximize your time. You have changed your business model over the years to focus more on opportunities to leverage your time for more revenue (i.e. “passive income”). What were some of the factors early in your business that led you to change your business model? Take us through an opportunity that did not fit with your focus, so you declined. What did you learn from that experience? You take a great deal of pride in your teaching ability when it comes to podcasting. How has teaching and education become such an important part of your niche and brand? How has the “Podcast Answer Man” brand helped focus your emphasis on teaching? You have a tremendous passion for your craft and your business. How does that positively impact what you do in your business? How have you worked to recover from any situations where your passion might have steered you in a direction you did not want to experience in your business. Your latest project, the Podcast Mastermind group, is a focused community of podcasting. How does this project tie into the focus of your business? What will you share with your community members? What are two or three pieces of advice you would give to aspiring entrepreneurs looking to create focused businesses like what you created? What would you say to caution people who are looking to expand into too many different areas too quickly? Sign up for Cliff's Podcasting A to Z course here. If you use the promotional code "whiteboard", you will save $100 off the enrollment fee. Don't forget to check out my new course, "The Mobile Office - Escaping Dilbertville". This course gives you the tools you need to run your business from anywhere. What has Cliff taught you about how to make your business happen? Share your thoughts below!
