Summary: I'm joined by Kevin McCoy to discuss one of the most influential business books I've read - Platform by Michael Hyatt. Kevin is a Certified Public Accountant in St. Charles, Missouri and a member with me of the Thriveal Accounting Network. Michael Hyatt is the former CEO of Thomas Nelson Publishers and currently speaks and blogs on productivity, social media, and publishing. Kevin and I gained a tremendous amount of knowledge about how to develop our own platforms by reading this book, and we share our top ten takeaways from the book. Understand what's NOT important Consistent branding / defend your brand Give your product a memorable name Assemble your pit crew Watch those metrics Don't settle for less than great Create a strong elevator pitch Start a blog Kiss marketing good bye Know the 20-1 rule If you like what you are hearing on the show, please leave a review or rating on iTunes. You can leave a comment for the show and view show notes at www.whiteboardbusiness.com/mbhp012. Don't forget to check out my "Mobile Office - Escaping Dilbertville" course. Until next time, go out and make your business happen!
