Summary: Hello and welcome to Session #17 of Making Business Happen Radio! This is the show to help you become more profitable, productive, and prepared to grow your business. I'm Dallon Christensen, the founder and creative director of Whiteboard Business Partners. You can leave feedback for the show through voice mail at (563) 265-1184 or by e-mailing me at feedback@whiteboardbusiness.com. Today's show focuses on objectives and strategy. I hear these terms discussed interchangeably, but it is important to know the difference between the two. I see too many business owners chase after the latest fad strategy without really understanding what they are trying to accomplish. Here is what I covered in Session #17 Why objectives and strategy are both important in your business planning. How various companies have changed objectives and strategies to maintain success over the years. Objectives are WHAT you want to accomplish in your business. They are tangible results. They are measurable. You can graph them. Strategies are HOW you will accomplish your objectives. There are different strategies to achieve the same objective. You must pick a small number of strategies and focus intently on those strategies Your projects and action steps will align with your strategies. If you are interested in learning more about how to escape Dilbertville and create a mobile office, check out my Mobile Office course at www.whiteboardbusiness.com/escapethecubicle. If you are enjoying this show, please leave a review or rating on iTunes. Check out Session #18 on November 8, 2012 as I interview Steve Grubbs, the CEO of Victory Enterprises. Resources mentioned on Session #17 (Several of these are affiliate links) The Commitment Engine by John Jantsch Built to Last by Jim Collins and Jerry Porras The Whiteboard Business Playbook
