![Planet Money show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/080/small/npr-planet-money.jpg)
Summary: Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of Coke cost a nickel. On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple lawyers out of his office.