![IBM Rational software podcast series show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/050/086/small/ibm-rational-software-podcast-series.jpg)
Summary: Smarter products are the building blocks of a smarter planet, but how do you make smarter products better and faster than your competition? Companies require product and systems development capabilities that can balance the trade-offs between product features, quality, time- to-market and profitability. IBM calls its set of capabilities for building smarter products integrated product management (IPM). Steve Shoaf and Nicole Katrana, speakers.