Bridging the gap between Business and Engineering in Product Development




IBM Rational software podcast series show

Summary: One of the biggest challenges that companies in the business of product development face is the gap that exists between business and engineering departments. Bridging this gap between these two cultures is very important. How can you improve the collaboration between these two cultures which often have diverse and distributed teams? Listen to this podcast to find out how IBM can help you build the linkage between business strategy and technical execution in your quest to build successful products. Aravind Madhavan, speaker.