Summary: One of the key schools in criticism today is the loose grouping that comes ‘out of Florida’, inspired by the work of Gregory Ulmer (Heuretics, Internet Invention, Teletheory, Electronic Monumentality, etc) at Department of English, University of Florida. Writers influenced by his open, creative, playful, anti-hermeneutic approach to criticism include the USA film scholar Robert B. Ray (How a Film Theory Got Lost, The Avant-Garde Finds Andy Hardy). In Australia, two ‘branch Floridians’ are Lisa Gye and Darren Tofts, both of whom teach in Media and Communications at Swinburne University of Technology, and gave stunning speeches at the Monash B for Bad Cinema conference earlier this year. Their work mixes passions for pop culture and avant-garde alike with an investigation into the creative possibilities of new media … plus a good, hard dose of Australian sensibility. Together, Lisa and Darren edited the e-book Illogic of Sense: The Gregory L. Ulmer Remix (2007), downloadable from
