Marketing Romanian Music Abroad | Joel Crotty




School of English, Communications and Performance Studies, Monash University  show

Summary: Music, Culture and Society Conference: Joel Crotty <strong>Marketing Romanian Music Abroad (1948-1964): The Use of Totalitarian Language in Various Guises</strong> Joel Crotty This paper uses two sources that were marketed in the “West” – one was an official party propaganda newspaper, <em>For a lasting peace, for a people’s democracy</em> and the other an academic journal, <em>Rumanian review</em>, that on the surface appeared to be above the direct approach of a communist communiqué. A source from the West that represented a communist mouthpiece, the British-Rumanian Friendship Association’s <em>British-Rumanian Bulletin</em>,_ _has also been included to highlight the extent to which the Romanian authorities went to project its propaganda. What was the language used? How was “socialist realism”, “cosmopolitanism”, “internationalism” expressed in musical terms? And how did the marketing of music change with the fluctuation of ideology? The period under review reflects an era in which communism had rapidly engulfed every aspect of Romanian life and the Party’s self-justification for societal domination needed both its own people and those abroad to be “educated” in the utopian vision. In terms of theoretical ballast the paper will use the work of Monika Kroupova and Vic