Summary: The first in a series of podcast exploring MIT Sloan's renowned Global Entrepreneurship Lab (G-Lab) focuses on a marketing challenge in Mumbai, India. A Mumbai-based entrepreneur hopes to capitalize on his belief that tourism in India will be growing--particularly among business travelers--by expanding his hotel business into other cities across the country. It's the job of the MIT Sloan G-Lab team to sift through his ever-shifting ideas and goals and steer him and his business in the right direction. Team members Gerardo Guzman and Karen Bruck (both MBA class of 2009) talk about zeroing in on the project's scope to build their client a solid business plan and the welcome assistance of MIT alumni contacts in India.
