Summary: In this episode we took a look at our changing world, what challenges we are facing and how to deal with these. Further we discussed the vast importance of strong messages and marketing for any company, also taking the startup perspective. In practical terms, Grow VC will also provide a marketing 101 for startups before Christmas and Alan also encourages the crowd to engage him on “Talks” with marketing related questions. Member Highlight: Yoghies The self-serve “Do-It-Yourself” frozen yogurt and healthy dessert bar Listen to the podcast in the player below. Here are some quotes from the episode: People are starting to understand that it’s not business as usual. I kind of like to remind people that it’s only in five years that we’ve gone from not talking about really social media, particularly in say the UK and Europe.. I think many companies are starting maybe from the wrong perspective in terms of what their innovation, what their role is in this world. The point is to get people to notice, that something new, big is happening. But if you cannot market it and if you cannot sell it to the world, in a good and convincing way, then unfortunately the second rate competitor who has an ability to market and sell in a far more professional way will beat you. The Grow VC Story
