Summary: Talking with Clarke Nobiletti, it becomes apparent how important it is to get close to your market and customers as quick as possible. Their innovative approach to doing this, must have taken a lot of guts and finding out that your customers, aren’t who you anticipated. Well that’s just invaluable to any startup entrepreneur. We talked about the need for humility and keeping a learning approach to what you do, in order to create something of value for your customers, rather than re-creating some other working service. They have just launched a specified domain for snow related activities, check it out here. Listen to the episode in the player below (if you can find it). Here’s some quotes from the episode: They offered us a job in New York to be their marketing department in New York. So we told them to kind of slow down and we would be back in a year for these tour operators to market through Rollinglobe. We had no idea, that we would ever completely to an e-commerce model. For six months, we worked with about ten really, really patient beta testers and tour operators that we really liked and built this booking engine from scratch. So that was probably the best learning experience and also one of the most frustrating six months that I think we have all had. As people started to see the success, the different startups around the world and in New York. People are starting to realize that it’s not the media, it’s not the advertising, it’s not Wall Street that you have to go to for the opportunity. It’s having your own startup and you can do it in your own way.
