Summary: Click Image to Play Episode This week we were joined by Dr Jo Twist, CEO of the Association for UK Interactive Entertainment (UKIE), to discuss the potential impact of crowdfunding on startups and developers in areas such as gaming and digital media worldwide. UKIE is the only trade body for the UK’s wider interactive entertainment industry. It exists to champion the interests, needs and positive image of the videogames and interactive entertainment industry whose companies make up its membership. In February 2012 UKIE released its Crowdfunding Report, which outlines why access to finance is a key barrier to growing the interactive entertainment industry in the UK. Listen to the podcast on the player below or here directly (save as for mp3): An overview of UKIE and Jo’s background in tech journalism, digital media, and academia (00:30) Why ‘gamification’ isn’t the answer to everything in user experience (03:14) What prompted UKIE to publish its report on crowdfunding (04:40) The different models of crowdfunding and how they can help startups and developers in Interactive Entertainment (09:30) The impact of the recent UK Budget on the industry (16:42) UKIE’s events for startups and developers (19:55) How to get in touch with Jo and how to get involved with UKIE (22:30) You can learn more about UKIE and become a member by going to their website http://www.ukie.org.uk. Follow Jo and UKIE on Twitter and get in touch with Jo by email at jo.twist@ukie.org.uk!
