Keyword Targeting question from Rob in Chicago




The SEO Advisor-Home Business Marketing show

Summary: I very much enjoy listening to your show - SEO ADVISOR. I am hoping you can give me some help. I am a sales rep in Chicago for Waste Management and I've decided to create a website to help generate leads. My website is www.wmchicago.com - Here is my question (I hope it makes sense). My keyword phrase is going to mainly target businesses in Chicago. I feel there are a few key phrases I want to target because I feel potential customers can "google" a few different phrases. If they are new customers looking for garbage service, they might type in any of the following: Waste Management Chicago waste removal Chicago garbage hauler Chicago garbage service Chicago trash hauler Chicago trash service Chicago Waste Management Recycling Chicago Recycling Service Chicago My Home page Title - Description - Content is really focused on the keywords of: Waste Management Chicago waste removal Chicago - Here is my question: - On the home - do I want to key in all the key word searches on my home page: i.e recycling services chicago, garbage hauler chicago, trash hauler chicago, Waste Management Recycling Chicago, Compactors, Green etc. or do I want to target certain keyword phrases only on particular pages on my website. EXAMPLE: Home Page - Use only keywords such as Waste Management Chicago, waste removal chicago - Recycling Page - Use word only associated with recycling in Chicago - Waste Management Chicago Recycling, Recycling Service Chicago. Hope that makes sense - I leaning towards using keywords only for the particular page since the CONTENT will be there - i.e. If I make a recycling page and use recycling words - the Search Engines should see the content is about recycling. I think if I use recycling keywords and the content is about compactors - then I would guess the search engines would not give me as high of a ranking. Thanks for the help - New at SEO - Thanks for all the tips. Rob