Deriving value from Web 2.0




McKinsey Quarterly
 show

Summary: In this week's McKinsey Quarterly podcast, we talk with Michael Chui, a consultant in McKinsey's San Francisco office. Michael discusses some of the results from McKinsey's third annual survey on how companies are using Web 2.0 technologies, and how they're deriving value from them. Three years into the research, companies are not only seeing value, but even changing the ways they operate and organized. Michael spoke with McKinsey Quarterly editor Frank Comes in August 2009.