![Venture Voice – interviews with entrepreneurs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/572/small/venture-voice.jpg)
Summary: Download the MP3. It takes only a few seconds to customize a radio station on Pandora. Its founder Tim Westergren has been struggling for almost a decade to make it that way. Pandora was five years in the making before it streamed a single song to a user. For over two of those years the company was completely broke. While Tim convinced employees to defer over $1 million in salaries, Pandora underwent several changes in name, product and revenue models. Now Pandora is a leading online radio destination that’s starting to bring in sizable ad revenue. Tim is still battling with the record industry for its survival. Show sponsor: FreshBooks - an easy online invoicing provider used by Venture Voice