Harnessing Social Media: How to assess the value of Social Media Optimization (SMO) opportunities and use them to create a successful and cost effective marketing strategy.

Summary: As marketers we simply can’t afford to ignore growing social media marketing opportunities. While social media is never a total marketing solution, this niche area of marketing comes with a new set of theories, tactics and methodologies that every marketer should be aware of. For the past 12 months, we have used video sites, blogs, social networks and discussion forums to drive targeted traffic to five different sites. This clinic will cover how researchers drove 165,204 page views and spent only 1.7 cents per click driving traffic using social media optimization. It will also help marketers consider the role and use of social media optimization in their strategic marketing plans.