Landing Page Optimization Tested: Creating Effective Incentives -The Science of the Art

Summary: We are all familiar with the concept of using incentives, such as product discounts, free gifts or free shipping, to boost sales. However, rarely have we done the kind of research that allows us to think through the true principles and the mathematics of developing highly effective incentives - that is, ones that result in the maximum profit at the end of the day. In this clinic, we combine foundational marketing and business principles with recent research findings to explore a simple but effective way to track down your "ideal incentive" using the two key criteria of Perceived Value Differential and Return on Incentive.