Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence

Summary: Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on Site Flow Disruption we received many requests for more information on the relationship of Continuity and Congruence and the clear communication of Value Proposition. This brief reviews two recent case studies where improving Continuity and Congruence significantly improved Conversion for our partners.