Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action

Summary: Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that one particular change is typically a trade-off: It has a negative impact on direct Conversion but increases overall Conversion. In this clinic we'll look at a case study in which changes to a Call-to-Action increased direct Conversion by 150% and Lead Generation by 5,722%.