Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.

Summary: Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Online testing can lead to major ROI gains – if the right tests are set up, executed and analyzed effectively. Even modest testing, done consistently, will give you a significant edge over competitors. But you need to know: - Which tests will provide the biggest potential impact? - How should you structure tests for consistency and accuracy? - How can you keep improving results and success rates?