![MarketingExperiments.com Web Clinic Podcasts show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/522/small/marketingexperiments-com-web-clinic-podcasts.jpg)
Summary: Presenters: - The MarketingExperiments Team Optimization best practices don't come with an iron-clad guarantee. Sometimes, even the most carefully crafted campaigns get trumped by what we call "wild card" test treatments -- with surprising results. Is there a way to predict and replicate the success of these outliers? Join us for our next free web clinic, where we'll explore: - Experiments where best practices have backfired - Lessons learned from a range of unexpected winners - How to incorporate these findings into your own tests Our team will review case studies and examples, and address your specific testing questions with a live Q&A session.