![MarketingExperiments.com Web Clinic Podcasts show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/522/small/marketingexperiments-com-web-clinic-podcasts.jpg)
Summary: With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are - or are not - delivering now. Beyond ad copy and keywords, research shows that optimizing for post-click conversions not only helps you combat rising keyword bids and competition, but also provides the strongest ROI. You can significantly improve results without increasing costs - and in many cases, dramatically reduce costs - with the right PPC campaign strategies in place.