Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months

Summary: So you’ve just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned... Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online marketing efforts you invested in to get the lead from being squandered? Many marketers end their optimization efforts on the Web page, not realizing the significant revenue lost by not taking simple steps to optimize a lead before passing it off to Sales.