Summary: Many Websites are "brochure-ware", sites that look good and convey a lot of information but bring little to the bottom line. This podcast will focus on building sites that build relationships. Seven tips for sites that convert Draw qualified traffic Have a professional design Have a consistent message and branding Make sure the site is well organized in terms of navigation and usability Content, photos, graphics need to build on why users came to the site in the first place Messaging should move users into a sales process Contact points should be aligned with all the content.
