Summary: Welcome to the Intuitive Websites Internet Marketing Podcast, bringing you the country’s top podcast on the subject of Internet marketing. I am your host Glenn Thayer and today we are going to discuss Web marketing and mobile devices. I am here with the CEO of Intuitive Websites, Thomas Young. In this podcast Glenn and Tom talk about strategies for Web marketing to mobile devices like the smart phones and iPads. Here is an outline of their discussion. The Future of Mobile Devices Fastest growing devices in the tech world and for Web access are small mobile devices like smart phones and iPads They are creating a new perspective on the use of technology These devises are still in the adopter stage More models coming soon to compete with iPads Read “Dealers of Lightning” on your iPad to learn more about trends How People Use Mobile Devices Mobile devises are very basic and not that deep The trend is toward more detail needed from mobile devises Mobile devices will begin to replace laptops in everyday use iPhone versus iPad Size matters! The iPad has a large screen and is easy to use and buy online eCommerce sales on the iPad are double sales for smart phones. How to Market to these Devices What are your goals? What is the strategy? How do your customers use these devices? Use of Mobile Apps Versus Websites Must know how people see your company on the mobile Web Keep it much more simple, with a strong interface Sample each device to understand what users see We end each podcast with an action item plan. What are the key action items for the listener? Review your Web stats to develop a profile of the mobile user Look at your Website on mobile devices Research and survey the possibilities of application development Set a plan in motion to meet the needs of mobile device users Consider a strategy for mobile apps and Websites This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.
