377: Can Lincoln Be Cool Again?




Planet Money show

Summary: <p style="font-size: 14px; margin: 0px 0px 10px;">Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport.</p><p style="font-size: 14px; margin: 0px 0px 10px;">On today's show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse.</p>