Summary: Guest: Don Campbell Title: Chief Technology Officer, Analytics and Performance Management, IBM Guest: Stephen Brobst Title: Chief Technology Officer, Teradata Corporation What is "Business intelligence" for, if not to give a company a competitive edge? What's the state of competitive BI today? Have enterprises been able to fully exploit BI for all its promised potential or has it turned out to be more difficult in execution then expected? Have there been any breakthrough innovations to better identify and develop opportunities for a competitive edge? Besides the tools, what else is needed for BI to become âcompetitiveâ BI?
