Summary: Guest: Gail Stephens Title: Vice President, R&D, Business Intelligence Clients, SAS Guest: Ian Ayres Title: William K. Townsend Professor & Anne Urowsky Professorial Fellow in Law, Yale Historically, BI reporting told you what had already happened, but hasn't offered much of anything actionable. Shouldn't predictive analytics provide actionable insight to business people other than analysts, so those on the frontline will not only understand what has happened, but can see what actions they need to take to improve results? How practical and expensive is such a proposition? What ROI could we expect out of it?
