Summary: Guest: Andy Schwalb Title: Vice President, Chief Information and Technology Officer for NASCAR It takes thought, energy, and resources to understand business trends and prepare the appropriate strategies. But then, right while we are attempting to build the capabilities needed to respond, the trends can suddenly change direction! Arenât we better off honing our integration skills instead? What if we made integration our core competency? Then when we sensed another change in business trends, we could rent/subscribe to various on demand services and integrate them quickly, thus reducing time to value and increasing ROI! Has this been tried? Is there a flaw in this logic?<br>
