Summary: We were excited for the opportunity to talk with Matt Hartman, President and CEO of Tour de Force CRM, Inc. Tour de Force CRM is a leading provider of B2B Customer Relationship Management software with a focus in the wholesale distribution market. Matt provided us with some fantastic insights on implementing a CRM into a sales force and other sales related topics. SHOW NOTES + HIGHLIGHTS: The top 3 mistakes companies make when implementing a CRM into their sales force Importance of implementing CRM from the bottom to the top How portable devices are changing the way companies use CRMs Customer retention as a software company and how Tour de Force has improved their customer retention The value of properly documenting the sales process Learn more about Tour de Force by checking out their weekly demos! Finally learn more about Matt Hartman here! ### If you enjoyed this show, and want to learn from more sales leaders like this one, subscribe to our podcast on iTunes here. It would be greatly appreciated if you would leave a customer review – and a positive rating – too!
