FarmCare Produces Super Tender Lamb




RNZ: Country Life show

Summary: After years of fine tuning and investment a group of farmers are now getting paid a premium for their super tender lamb in a European market. The secret is in what happens in a lamb's final hours on farm. The on farm system's come from mixing scientists driving the concept, farmers working out how to do it practically on farm, and a marketer selling the picture that backs up the product.