![RNZ: Country Life show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/038/272/small/rnz-country-life.jpg)
Summary: After years of fine tuning and investment a group of farmers are now getting paid a premium for their super tender lamb in a European market. The secret is in what happens in a lamb's final hours on farm. The on farm system's come from mixing scientists driving the concept, farmers working out how to do it practically on farm, and a marketer selling the picture that backs up the product.