Summary: Online video is one of the key business differentiator for companies wanting to communicate effectively their product profile and benefits on the web within the shortest possible time. The podcast features an interview with Bob Fitzgerald from VideoSpark. Bob's a videographer who specialises in corporate video for online application and he is based on the Central Coast in NSW, Australia, just north of Sydney. In the podcast we explore the application of online video as a part of your marketing mix. What it is, how to do it and some of the do's and don'ts of online video.Web video is its own medium. Authenticity and information are a critical part of ensuring that viewers aren't disappointed in their decision to view the video. Video advertising with poor production quality or uninspiring content creates a negative brand experience. To make a video truly actionable it must emotionally engage viewers, building the trust and familiarity that forms the backbone of return on investment. Contact Information: Bob Fitzgerald VideoSpark Website: Visit VideoSpark Website 00.13 Introduction to the show 01:17 Bob outlines how he became a videographer. 02:08 Video on the web market outline. 02:46 Why video works online. 04:05 Online video provides a presentation and call to action. 05:25 The key to making effective online videos. 06:25 Be authentic in your presentation. 07:25 The do's and don'ts of online video production. 09:05 How online video differs from broadcast TV. 10:26 Online video works well for small business too. 10:42 What does a short online video cost to produce professionally? 12:18 Future directions of online video. 13:58 Show summary 14:26 Contact information. 14:38 End.
