Summary: In Today's Episode Sometimes you just don't know what you don't know. In this case, I'm talking about what is actually going on in your customers' minds. Not, what they tell you. We are talking deeper than that on the show today with the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Roger Dooley. Best part? No Men in Black probe thingy needed. Enjoy!
